Detailed Notes on Johnnie Walker Blue Label Ultra
Detailed Notes on Johnnie Walker Blue Label Ultra
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Within our quest with the lightest bottle doable, we took our eyesight into a group of expert glassmakers. Discovering designs and glassblowing techniques to minimise glass utilization without having compromising durability.
This new, lightweight bottle is usually a issue of exquisite elegance; but a lot more importantly, it demonstrates what is achievable when it comes to lightweighting glass. We will continue on implementing these learnings throughout our selection, having a lot more progressive strides as we look to the way forward for Scotch.”
In keeping with our research, It's also considered being the world’s lightest 70cl Scotch Whisky glass bottle at any time released to marketplace.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle is created by adopting a examination-and-learn product, creating and exploring without the need of limitation and imagining what the future of lightweight luxurious packaging could provide.
We hope that our discoveries will likely have a positive affect within the wider marketplace and assistance uncover new alternatives for lighter, reduce carbon packaging alternatives.”
This new, light-weight bottle is usually a matter of exquisite natural beauty; but additional importantly, it demonstrates what can be done In terms of lightweighting glass. We're going to proceed making use of these learnings throughout our assortment, using more progressive strides as we glance to the future of Scotch.”
The result is surely an market-very first that, in addition to achieving exquisite attractiveness, showcases what luxury, lighter-pounds, reduced-carbon bottles of the long run could look like. As Section of the Diageo Spirit of Development motion strategy, Johnnie Walker aims to decrease the pounds of glass used in its packaging; an ambition which is targeted at reducing the level of carbon emissions associated with packaging.three Whilst the technological know-how isn't but available to launch bottles of this weight at scale, forever, the understanding Johnnie Walker has garnered is now currently being applied to lightweighting initiatives through the Diageo portfolio.
Certainly—this collectible version might be requested on the internet and transported securely towards your doorway with signature confirmation.
With fewer than 888 bottles introduced globally, Every single bottle is independently numbered and offered in the luxury collector’s situation.
“We didn’t know very well what we were being likely in order to accomplish once we set out to push the boundaries of luxury, and The end result is something which several mentioned would not be possible.
It is a globally allocated launch produced from rare stocks, including whisky from ghost distilleries which can be not in operation. Less than 888 bottles had been produced throughout the world.
With fewer than 888 bottles introduced globally, Each individual bottle is individually numbered and presented within a luxury collector’s scenario.
We learned which the lightest, strongest glass bottle you may make without having compromising durability is usually a teardrop form.
The expose of Johnnie Walker Blue Label Ultra alerts the brand name’s dedication to innovation, with hopes that the bottom-breaking more info design and style could encourage the more lavish, light-weight, and minimal-carbon whisky bottles of tomorrow.
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Along with this, for The 1st time in Diageo’s history, a license to our patent for mild-fat glass beverage containers are going to be provided with a royalty-totally free basis to all as a way to motivate progress in the wider sector.